Bustle Digital Group, the premier digital destination for millennial women, announces the launch of their inaugural Rule Breakers event taking place in New York City on September 22 at Lefrak Center at Lakeside in Prospect Park.
Rule Breakers is a day-long, immersive experience celebrating music, culture, fashion, and lifestyle, that will open the door for thousands of attendees to explore the pages of Bustle IRL. Produced by Flavorpill, guests will have unprecedented access to exclusively crafted experiences in partnership with top global brands, from group meditation to retro roller skating, rotating food vendors, a '90s nostalgia party, and more.
Guests will also have an intimate view of live musical performances throughout the day featuring all female leads including GRAMMY-nominated music duo Sofi Tukker, DJ Samantha Ronson, DJ, Director and Designer Va$htie and headlined by GRAMMY-nominated singer-songwriter, Janelle Monáe, who will be sharing top hits from her latest album DIRTY COMPUTER. "Consumers today are seeking more than the traditional brand experience or OneNote event," said Jason Wagenheim, Chief Revenue Officer at Bustle Digital Group.
"For Rule Breakers, we have identified key partnerships with brands that align with our Bustle readers and the things they care about mostly. Rule Breakers gives brands, and Bustle, the opportunity to reach an audience that covets and value first-hand conversations and immersive experiences, leaving a lasting impression."
Rule Breakers will launch with a multi-platform social campaign leading up to a dedicated digital issue in August, where Bustle editors will reveal the Rule Breakers 2018 list featuring cover star Janelle Monáe, showcasing women and non-binary individuals from all backgrounds, lifestyles, identities, and fields, who are defying expectations, traditions, and the status quo.
"At Bustle, we have always celebrated women who have broken boundaries to achieve amazing things, but Rule Breakers gives us a chance to celebrate them in real life," said Bustle Digital Group Editor-in-Chief Kate Ward. "We are not only excited for readers to learn about our Rule Breakers in our August digital issue, but also to meet up with members of the Bustle community for an unforgettable and inspiring event." Bustle's Rule Breakers is presented alongside top supporting brands including HP Inc., 1850 by Folgers, Fossil, Visa, Sony Pictures' film The Girl in the Spider's Web and more.
More guests, performers, sponsors, and exhibitors are going to be announced in the coming months. For more information about tickets, please see here. Stay in the know by following on social and #RuleBreakers2018